Procter & Gamble
![]() Secondary logo since 2013, concurrently used with the 2002 lettermark | |
![]() Headquarters in Cincinnati, Ohio | |
P&G | |
Company type | Public |
Industry | |
Founded | October 31, 1837 |
Founders | |
Headquarters | , U.S. |
Area served | Worldwide |
Key people | |
Products | |
Brands | See list of Procter & Gamble brands |
Revenue | ![]() |
![]() | |
![]() | |
Total assets | ![]() |
Total equity | ![]() |
Number of employees | 108,000 (2024) |
Subsidiaries |
|
Website | pg |
Footnotes / references Financials as of fiscal year ended June 30, 2024[update]. References:[1] |
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio,[2] founded in 1837[3] by William Procter and James Gamble.[4] It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles and Duracell to Kellogg's and Berkshire Hathaway, respectively, its product portfolio also included food, snacks, beverages, and batteries.[5] P&G is incorporated in Ohio.[6]
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands,[7] which produced 95% of the company's profits. A.G. Lafley, the company's chairman and CEO until October 2015, said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".[8] In 2023, the company was ranked 55th in the Forbes Global 2000.[9]
Jon Moeller is the president and CEO of P&G since 2021.[10]
History
[edit]Origins
[edit]Candlemaker William Procter, born in England, and soap maker James Gamble, born in Ireland, both emigrated to the US from the United Kingdom. They initially settled in Cincinnati, Ohio, and met when they married sisters Olivia and Elizabeth Norris.[11] Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble was created.
From 1858 to 1859, sales reached $1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.
In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water.[12] The company called the soap Ivory.[12] William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike.
The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well, and in 1911 the company began producing Crisco, a shortening made of vegetable oils rather than animal fats.[12]
Beginning in the 1880s, P&G advertised its wares in full-page advertisements in many general-interest magazines. By 1921, it had become a major international corporation with a diversified line of soaps, toiletries, and food products; in that year, its annual advertising budget reached $1 million. In the 1920s, P&G advertised its products on the new medium of radio and, from 1932 forward, was one of the biggest sponsors of daytime serials, which soon acquired the nickname of soap operas.[13] In the television era, P&G sponsored and produced some twenty soap operas across six decades before the last of its shows ended in 2010.[14]
International expansion
[edit]The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co.,[12] based in Newcastle upon Tyne, England. After this acquisition, Procter & Gamble had their UK Headquarters at Hedley House in Newcastle upon Tyne, until quite recently, when they moved to The Heights, Brooklands. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946,[15] Prell shampoo in 1947[16] and Joy, the first liquid synthetic detergent in 1949.[17] In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest.[12] Branching out once again in 1957, the company purchased paper mills from Charmin and began manufacturing toilet paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble began making Downy-branded fabric softener in 1960 and Bounce fabric softener sheets in 1972.[18] From 1957 to 1968, Procter & Gamble owned Clorox, the leading American manufacturer of liquid bleach; however, the Federal Trade Commission challenged the acquisition, and the U.S. Supreme Court decided against P&G in April 1967.[19]
One of the most revolutionary products to come out on the market was the company's disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble came out with Head & Shoulders.[20] Prior to this point, disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux. Babies always wore cloth diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling. Amid the recent concerns parents have voiced on the ingredients in diapers, Pampers launched Pampers Pure collection in 2018, which is a "natural" diaper alternative.[21]
Further developments
[edit]Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, the Iams Company, and Pantene, among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, P&G again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks.
In January 2005, P&G announced the acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place.[22] This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight,[23] and Gillette's Rembrandt toothpaste line to Johnson & Johnson.[24] The deodorant brands Right Guard, Soft and Dri, and Dry Idea were sold to Dial Corporation.[25] In 2001, Liquid Paper and Gillette's stationery division, Paper Mate, were sold to Newell Rubbermaid. The companies officially merged on October 1, 2005. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray.[26]
P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study.[according to whom?][27] For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another.[28]
On August 25, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.[29]
P&G exited the food business in 2012 when it sold its Pringles snack food business to Kellogg's for $2.75 billion after the $2.35 billion deal with former suitor Diamond Foods fell short.[30] The company had previously sold Jif peanut butter, Crisco shortening and oils, and Folgers coffee in separate transactions to fellow Ohio-based company Smucker's.
In April 2014, the company sold its Iams pet food business in all markets excluding Europe to Mars, Inc. for $2.9 billion.[31] It sold the European Iams business to Spectrum Brands in December 2014.[32]
Restructuring
[edit]In August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 65, which were producing 95% of the company's profits.[7]
In March 2015, the company divested its Vicks VapoSteam U.S. liquid inhalant business to Helen of Troy, part of a brand-restructuring operation. This deal was the first health-related divestiture under the brand-restructuring operation. The deal included a fully paid-up license to the Vicks VapoSteam trademarks and the U.S. license of P&G's Vicks VapoPad trademarks for scent pads. Most Vicks VapoSteam and VapoPads are used in Vicks humidifiers, vaporizers and other health care devices already marketed by Helen of Troy.[33]
Later that same year in July, the company announced the sale of 43 of its beauty brands to Coty, a beauty-product manufacturer, in a US$13 billion deal. It cited sluggish growth of its beauty division as the reason for the divestiture.[34][35][36] The sale was completed on October 3, 2016.[37]
In February 2016, P&G completed the transfer of Duracell to Berkshire Hathaway through an exchange of shares.[38]
In December 2018, Procter & Gamble completed the acquisition of the consumer health division of Merck Group (known as EMD Serono in North America) for €3.4 billion ($4.2 billion) and renamed it as Procter & Gamble Health Limited in May 2019.[39][40]
In November 2018, P&G unveiled a simpler corporate structure with six business units that will be effective from July 2019.[41]
In 2023, the company began optimizing its product offering. As part of this strategy, it plans to eliminate the bottom 25% of SKUs, which contribute very little to absolute retail sales. According to other comparable companies, a similar share of SKUs represents between 2% and 2.5% of its turnover at a global level.[42][43]
Finances
[edit]For the fiscal year 2018, Procter & Gamble reported earnings of US$9.750 billion, with an annual revenue of US$66.832 billion, an increase of 2.7% over the previous fiscal cycle. The company's shares traded at over $86 per share in 2017, and its market capitalization was valued at over US$221.5 billion in October 2018.[44] The company ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue.
Year | Revenue in million US$ |
Net income in million US$ |
Total assets in millions US$ |
Employees |
---|---|---|---|---|
2005 | 56,741 | 6,923 | 61,527 | |
2006 | 68,222 | 8,684 | 135,695 | |
2007 | 74,832 | 10,340 | 138,014 | |
2008 | 79,257 | 12,075 | 143,992 | |
2009 | 76,694 | 13,436 | 134,833 | 135,000 |
2010 | 78,938 | 12,517 | 128,172 | 127,000 |
2011 | 82,559 | 11,564 | 138,354 | 129,000 |
2012 | 83,680 | 10,500 | 132,244 | 126,000 |
2013 | 84,167 | 11,068 | 139,263 | 121,000 |
2014 | 83,062 | 11,390 | 144,266 | 118,000 |
2015 | 76,279 | 6,777 | 129,495 | 110,000 |
2016 | 65,299 | 10,508 | 127,136 | 105,000 |
2017 | 65,058 | 15,326 | 120,406 | 95,000 |
2018 | 66,832 | 9,750 | 118,310 | 92,000 |
2019 | 67,684 | 3,897 | 115,095 | 97,000 |
2020 | 70,950 | 12,764 | 120,700 | 99,000 |
2021 | 76,118 | 14,035 | 119,307 | 101,000 |
2022 | 81,286 | 15,306 | 117,914 | 103,000 |
2023 | 82,006 | 14,653 | 120,829 | 107,000 |
2024 | 84,039 | 14,879 | 122,370 | 108,000 |
Operations
[edit]As of July 1, 2016[update], the company structure has been categorized into ten categories and six selling and market organizations.
- Categories
- Baby Care
- Fabric Care
- Family Care
- Feminine Care
- Grooming
- Hair Care
- Home Care
- Oral Care
- Personal Health Care
- Skin and Personal Care
- Selling and Market Organizations
- Asia Pacific, India, the Middle East and Africa (AMA)
- Europe
- Greater China
- Latin America
- North America
Management and staff
[edit]Board of directors
[edit]As of March 2024[update] the board of directors of Procter & Gamble has 15 members:[45]
Previous members of the board include:
In May 2011, Fortune editor-at-large Patricia Sellers praised P&G's board diversity, as five of the company's 11 directors were female and had all been on Fortune's annual Most Powerful Women list.[46]
In March 2011, Rajat Gupta resigned from the board after an SEC accusation of Galleon Group insider trading.[47]
In May 2013, Robert A. McDonald announced his retirement and was replaced by A.G. Lafley, who returned as chairman, president, and CEO.[48]
Procter & Gamble is a member of the U.S. Global Leadership Coalition, a Washington, DC-based coalition of over 400 major companies and NGOs that advocates for a larger international affairs budget, which funds American diplomatic and development efforts abroad.[49]
Senior executives
[edit]- Executive Chairman of the Board – David S. Taylor
- President & Chief Executive Officer – Jon R. Moeller
- Chief Operating Officer – Shailesh G. Jejurikar
Employer recognition
[edit]Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at 15th place of the "World's Most Admired Companies" list.[50] Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders".
In October 2008, P&G was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.[51]
In October 2013, the company was named the fourth-most in-demand employer in the world according to analytic data sourced by LinkedIn.[52]
In August 2013, P&G was named the 14th-hardest company to interview for by Glassdoor.[53] In November 2013, Glassdoor also named them as a top 25 company for career opportunities.[54] In February 2014, Glassdoor placed P&G 34th on their annual Best Places to Work list.[55]
In November 2014, P&G came out publicly in support of same-sex marriage in a statement made by William Gipson, P&G's chief global diversity officer.[56]
In November 2015, P&G was named the Careers in Africa Employer of Choice 2015 following a survey of over 13,000 African professionals from across the globe. P&G was also recognized as the most desirable FMCG business to work for in Africa.[57]
P&G was recognized as one of Forbes World's Most Reputable Companies in 2016, 2017, and 2023.[58][59][60]
Brands
[edit]As of 2015, 21 of P&G's brands have more than a billion dollars in net annual sales.[61] Most of these brands – including Bounty, Crest, Always, and Tide – are global products available on several continents. In 2005, Procter & Gamble made a $57 billion deal to buy Gillette, which combined some of the world's top brands including, signature razors, Duracell batteries, Braun, and Oral-B brands.[62] P&G's products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia, and New Zealand.
In 2018, P&G's fabric and home care division accounted for 32% of the company's total net sales, the highest of all its divisions. The division includes Downy, Gain, Tide, Febreze, and Dawn.[63]
According to Advertising Age, Procter & Gamble spent $4.3 billion advertising their various brands in the United States in 2015, making it the top advertiser in the country.[64]
Manufacturing operations are based in these countries:
United States
Canada
Mexico
Philippines
Hungary
Argentina
Vietnam
Indonesia
Romania
United Kingdom
France
Spain[65]
Germany
Poland[66]
Czech Republic[67]
Russia[68]
Saudi Arabia
United Arab Emirates
Australia
New Zealand
Brazil
Austria[69]
Japan
India[70]
China
South Korea
Pakistan[71]
Egypt
South Africa
Nigeria[72]
Jordan
Tunisia
Turkey[73]
Lebanon
Morocco
Thailand
Competitive innovation
[edit]In the 2021 review of WIPO's annual World Intellectual Property Indicators Procter & Gamble ranked ninth in the world, with 57 designs in industrial design registrations being published under the Hague System during 2020.[74] This position is down on their previous sixth-place ranking for 65 industrial design registrations being published in 2019.[75]
Radio and television production
[edit]Procter & Gamble produced and sponsored the first radio serial dramas in the 1930s. As the company was known for Ivory soap, the serials became known as "soap operas". With the rise of television in the 1950s and 1960s, most of the new serials were sponsored, produced and owned (20 series) by the company (including The Guiding Light, which had begun as a radio serial, and made the transition to television lasting 72 years).[76] Though the last P&G-produced show, As the World Turns, left the air in 2010,[76] The Young and the Restless, produced by Sony Pictures Television and broadcast on CBS, is still partially sponsored by Procter & Gamble; as of 2017, it is the only remaining daytime drama that is partially sponsored by Procter & Gamble.
These past serials were produced by Procter & Gamble:
Procter & Gamble also was the first company to produce and sponsor a prime-time serial, a 1965 spin-off of As the World Turns called Our Private World. In 1979, PGP produced Shirley, a prime-time NBC series starring Shirley Jones, which lasted 13 episodes. They also produced TBS' first original comedy series, Down to Earth, which ran from 1984 to 1987 (110 episodes were produced). They also distributed the syndicated comedy series Throb. In 1985, they produced a game-show pilot called The Buck Stops Here with Taft Entertainment Television in 1985, hosted by Jim Peck; it was not picked up. Procter & Gamble Productions originally co-produced Dawson's Creek with Columbia TriStar Television but withdrew before the series premiere due to early press reviews. They also produced the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story, which was co-produced by The Landsburg Company,[77] and they continued to produce the People's Choice Awards[76] until the show was sold to E! channel in April 2017.[78] In 2007, PGP teamed up with the now-defunct Cookie Jar Group to produce the Flash-animated children's series Will and Dewitt, which featured the character Dewitt, the mascot for the Pampers baby product line's former sub-brand, Kandoo.
With Walmart, PGP sponsored Family Movie Night on broadcast networks in 2010–2011[79] and Walden Family Theater on the Hallmark Channel in 2013.[80]
In 2013, PGP rebranded itself as Procter & Gamble Entertainment (PGE) with a new logo and an emphasis on multiple-platform entertainment production.
P&G funded a six-episode series, Activate, on National Geographic in 2019 focusing on extreme poverty, inequality and sustainability in conjunction with not-for-profit Global Citizen and production company Radical Media.[81] The company agreed to a longform series deal with Stone Village Television in January 2020. In February 2020, P&G joined Imagine Documentaries' five project slate including Mars 2080, the project closest to production.[82]
Sponsorships
[edit]In addition to its self-produced items through PGE, Procter & Gamble also supports many Spanish-language novellas through advertising on all networks: Azteca América, Estrella TV, Galavisión, Telemundo, UniMás and Univisión. P&G was one of the first mainstream advertisers on Spanish-language TV during the mid-1980s.[83][84] By the late 1990s, P&G was established as the largest advertiser on Spanish-language media.[85]
In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from Gillette.[86][87] In 2010, after the cancellation of As the World Turns, PGP announced they were phasing out soap opera production and expanding into more family-appropriate programming.[88]
Procter & Gamble also gave a $100,000 contract to the winners of Cycles 1 through 3 of Canada's Next Top Model, wherein Andrea Muizelaar, Rebecca Hardy, and Meaghan Waller won the prize.
Procter & Gamble has been a major sponsor of the Summer Olympics since 2012. It sponsored 150 athletes at the London games that year.[89] They have also sponsored the Winter Olympics since 2014. It will do so at the 2024 Summer Olympics in Paris, France besides the 2026 Winter Olympics in Cortina d'Ampezzo/Milan, Italy. The company's sponsorship includes television ads in which Olympic athletes are portrayed as children to convey the sense that the mothers of these athletes still remember them as infants; other ads stress how Olympic mothers stood by their children through years of training all the way through to Olympic success. 2016's ad for the Rio Games notes upheavals as youths by an American gymnast, Chinese swimmer, Brazilian volleyballer, and German distance runner. The ads all make prominent use of the Ludovico Einaudi orchestral track "Divenire" and related such instrumentals.
The company has actively developed or sponsored numerous online communities,[90] e.g. BeingGirl.com (launched in 2000)[91] and Women.com.[90] As of 2000[update], the company had 72 "highly stylized destination sites".[92]
Controversies
[edit]Price fixing
[edit]In April 2011, P&G was fined €211.2 million by the European Commission for establishing a price-fixing cartel for washing powder in Europe along with Unilever, which was fined €104 million, and Henkel. Though the fine was set higher at first, it was discounted by 10% after P&G and Unilever admitted running the cartel. As the provider of the tip-off leading to investigations, Henkel was not fined.[93]
Toxic shock syndrome and tampons
[edit]Toxic shock syndrome (TSS) is a disease caused by strains of the bacteria Staphylococcus aureus. Most people have these bacteria living in their bodies as harmless commensals in places such as the nose, skin, and vagina. The disease can strike anyone, not only women, but the disease is often associated with tampons. In 1980, 814 menstrual-related TSS cases were reported; 38 deaths resulted from the disease. The majority of women in these cases were documented as using super-absorbent synthetic tampons, particularly the Rely tampon created by Procter & Gamble.[94] Unlike other tampons made of cotton and rayon, Rely used carboxymethylcellulose and compressed beads of polyester for absorption.
In the summer of 1980, the Centers for Disease Control released a report explaining how these bacterial mechanisms were leading to TSS. They also stated that the Rely tampon was associated with TSS more than any other brand of tampon. In September 1980, Procter & Gamble voluntarily recalled its Rely brand of tampons from the market.[95] Since the 1980s, reported cases of TSS have dramatically decreased.[96]
Child labor and forced labor
[edit]According to a 2016 report by Amnesty International, palm oil provider Wilmar International, the world's biggest palm oil grower in 2016 and supplier of raw materials to Procter & Gamble, profited from 8 to 14-year-old child labor and forced labor. Some workers were extorted, threatened, or not paid for work. Some workers also suffered severe injuries from toxic banned chemicals.[97]
Animal testing
[edit]Procter & Gamble has received criticism from animal advocacy group PETA for the practice of testing on animals.[98]
On June 30, 1999, Procter & Gamble announced that it would limit its animal testing practices to its food and drug products which represented less than 20% of its product portfolio.[99] The company invested more than $275 million in the development of alternative testing methods.[100]
Other products
[edit]In 2002, P&G was sued for its ads falsely suggesting to the consumers that the drug Prilosec could cure heartburn in a day.[101] In December 2005, the Pharmaceutical division of P&G was involved in a dispute over research involving its osteoporosis drug Actonel. The case was discussed in the media.[102]
Logo myth and Satanism accusations
[edit]![](http://upload.wikimedia.org/wikipedia/en/thumb/c/c5/P%26G_logo.jpg/220px-P%26G_logo.jpg)
P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later changed this symbol into a trademark that showed a man in the Moon overlooking 13 stars, said to commemorate the original Thirteen Colonies.[103]
The company received unwanted media publicity in the 1980s due to rumors, spread largely by Amway distributors, that the Moon-and-stars logo was a satanic symbol. The accusation was based on a particular passage in the Bible, specifically Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, the moon under her feet and upon her head a crown of 12 stars." P&G's logo consisted of a man's face on the Moon surrounded by 13 stars. Some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast. At the top and bottom, the hair curls in on itself and was said to be the two horns like those of a ram. The moon-and-stars logo was claimed to be discontinued in 1985 in a failed attempt to quash the rumors.[104] In 1991, details of the logo were simplified to avoid the connection and remove aspects alleged to indicate Satanist affiliations.[105][106] The company moved to a text-only logo in 1995, though in 2013 it unveiled a new logo with a hint of a crescent moon behind the text.[106]
These interpretations have been denied by company officials and no evidence linking the company to the Church of Satan or any other occult organization has ever been presented. The company unsuccessfully sued Amway from 1995 to 2003 over rumors forwarded through a company voice-mail system in 1995. In 2007, the company successfully sued individual Amway distributors for reviving and propagating the false rumors.[107] The Church of Satan denies being supported by Procter & Gamble.[108]
Reverse domain name hijacking
[edit]In March 2013, P&G was found by a World Intellectual Property Organization panel to have engaged in reverse domain hijacking in an attempt to obtain the domain name "swash.com" from Marchex in a Uniform Domain-Name Dispute-Resolution Policy proceeding. P&G originally stated it had generated more than $40 million in sales of its Swash laundry products over four years, a figure it later revised to $60,000.[109] After losing the case P&G purchased the domain name from Marchex.[110] In 2013 attorney John Berryhill suggested that P&G did not intend to use the swash.com domain to market its existing range, as it had said, but rather a new product described in a 2011 trademark application as "An appliance for domestic use in the nature of a garment steamer for the purpose of removing wrinkles and odors from clothing and linen". Berryhill's theory was shown to be accurate after swash.com went live in June 2014.[111]
"The Talk"
[edit]In 2017, as part of the "My Black is Beautiful" platform, P&G released an advertisement called "The Talk".[112] The advertisement shows African American mothers throughout the decades giving their children "the talk" about racism.[113] The advertisement garnered controversy for several different reasons.[114] Some people criticized the advertisement for not showing any fathers giving "the talk", while others accused it of being anti-white.[115] One scene shows a mother warning her daughter about being pulled over by the police. The daughter responds by saying that she is a good driver so her mother doesn't need to worry about her getting a ticket. The mother then implies that she might experience police brutality by being racially profiled and killed.[116] Several police officers and police groups accused that part of the advertisement of being anti-cop.[115][117] "The Talk" was accused by Michelle Malkin of National Review of being "liberal advertising". Malkin also called the advertisement "Black Lives Matter propaganda" and accused it of pandering and using identity politics.[118] Despite the criticism, the advertisement also received a lot of positive reception and praise with some calling it "powerful"[119] and "thought-provoking".[112] The advertisement has also won several awards including the 2018 Cannes Lions International Festival of Creativity Grand Prix[120] and the 2018 Primetime Emmy Award for Outstanding Commercial during the 70th Primetime Creative Arts Emmy Awards.[121]
Gillette ad
[edit]On January 14, 2019, P&G subsidiary Gillette released a controversial advertisement called "The Best Men Can Be", ostensibly to address negative behavior among men, including bullying, sexism, sexual misconduct, and toxic masculinity. The ad was the subject of controversy and was received negatively by various online commentators, becoming one of the most disliked videos on YouTube.[122][123]
The ad led to calls for boycott of Gillette and Procter & Gamble.[124][125][126][127][128][129] Later in the year, its Gillette shaving business took an $8 billion write-down in value, although the company and analysts pointed to accumulated currency fluctuations, the entrance of strong rivals and decline in the demand for shaving products since the division's previous valuation in 2005, rather than fallout from the ad.[130][131][132][133][134][135][136]
Trade in Russia amid Ukraine war
[edit]The Ukrainian National Agency for Prevention of Corruption (NACP) placed P&G on the list of International Sponsors of War for the 2022 Russian invasion of Ukraine. P&G has two factories operating in Russia (the Gillette razor manufacturing plant in Saint Petersburg and a toiletries manufacturing plant in Tula Oblast), thus contributing to the Russian federal budget and financing Russian war crimes according to the NACP.[137] It was placed on the list alongside Bacardi and Unilever.[138] In 2022, the company's revenue amounted to 108 billion rubles.[4]
Corporate diversity
[edit]In January 2019, CEO David Taylor said in Switzerland: "The world would be a better place if my board of directors on down is represented by 50% of the women. We sell our products to more than 50% of the women." Also in January 2019, The Wall Street Journal noted the company's board of directors had more than twice as many men as it does women.[139] As of mid-2020, the board of P&G consisted of an equal number of men and women.[140][141]
Carbon footprint
[edit]Procter & Gamble reported total CO2e emissions (Scope 1 and Scope 2) for the twelve months ending December 31, 2020, at 2,619 kilotonnes (kt), a decrease of 1,441 kt or 35.5% from the previous year.[142] In September 2021, P&G set a new ambition to achieve net zero emissions across its operations and supply chain by 2040.[143]
2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
---|---|---|---|---|---|
5,149[144] | 4,669[145] | 4,559[146] | 4,081[142] | 4,060[142] | 2,619[142] |
References
[edit]- ^ "P&G Co. FY 2024 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. August 5, 2024.
- ^ "Procter & Gamble Company | Consumer goods, Household products, Global market | Britannica". January 18, 2024.
- ^ "Procter & Gamble | PG Stock Price, Company Overview & News". Forbes. Retrieved January 30, 2024.
- ^ a b "History of innovation". Procter & Gamble. Archived from the original on February 15, 2016. Retrieved February 15, 2016.
- ^ "Procter & Gamble board meets amid CEO reports". Boston Herald. Associated Press. June 9, 2009. Retrieved May 5, 2012.[permanent dead link]
- ^ "10-K". 10-K. Retrieved June 1, 2019.
- ^ a b Coolidge, Alexander (July 10, 2015). "P&G brand sales, restructuring will cut jobs up to 19%". Cincinnati Enquirer. Retrieved March 3, 2016.
- ^ "Around 100 brands to be dropped by Procter and Gamble to boost sales". Cincinnati News. Archived from the original on August 8, 2014. Retrieved August 2, 2014.
- ^ "The Global 2000 2023". Forbes. Archived from the original on January 29, 2024. Retrieved February 7, 2024.
- ^ Mangan, Dan (July 29, 2021). "Procter & Gamble names Jon Moeller as new CEO, will replace current chief David Taylor in November". CNBC. Retrieved December 25, 2021.
- ^ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business School Press. ISBN 1-59139-147-4.
- ^ a b c d e Horowitz, Alana. "How Procter & Gamble Became The Maker Of EVERYTHING You Buy For Your House". Business Insider. Archived from the original on October 10, 2019. Retrieved October 10, 2019.
- ^ Allen, Robert C. (1985). Speaking of Soap Operas. Chapel Hill, N. C.: University of North Carolina Press. pp. 107–110, 115–116. ISBN 0807841293. Retrieved July 11, 2021.
- ^ Carter, Bill; Stelter, Brian (December 9, 2009). "CBS Cancels As the World Turns, Procter & Gamble's Last Soap Opera". The New York Times. Retrieved September 17, 2010.
- ^ Byron, Ellen (August 7, 2009). "Tide Turns 'Basic' for P&G in Slump". The Wall Street Journal. ISSN 0099-9660. Archived from the original on October 10, 2019. Retrieved October 10, 2019.
- ^ "Company News; Procter & Gamble Considers Selling Its Prell Brand". The New York Times. Reuters. May 6, 1999. ISSN 0362-4331. Archived from the original on October 10, 2019. Retrieved October 10, 2019.
- ^ "Procter & Gamble Company | Consumer goods, Household products, Global market | Britannica". January 18, 2024.
- ^ "Bounce Dryer Sheets" (PDF). Procter & Gamble. Archived (PDF) from the original on December 4, 2016. Retrieved October 13, 2017.
- ^ FTC v. Procter & Gamble Co., 386 U.S. 568.
- ^ Dyer, Davis; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 423. ISBN 9781591391470. Retrieved March 4, 2016.
william a procter president.
- ^ "Say Goodbye to Compromise, Say Hello to Pampers Pure Protection That Works". Archived from the original on October 1, 2018. Retrieved October 1, 2018.
- ^ Isidore, Chris (January 28, 2005). "P&G to buy Gillette in $57B stock deal". CNN Money. Archived from the original on October 15, 2017. Retrieved October 13, 2017.
- ^ Berman, Dennis K.; Ellison, Sarah (September 14, 2005). "P&G Plans to Sell SpinBrush Unit To Advance Merger". The Wall Street Journal. Archived from the original on March 7, 2016. Retrieved March 4, 2016.
- ^ "P&G sells Rembrandt to Johnson & Johnson". Cincinnati Business Journals. October 24, 2005. Archived from the original on November 8, 2016. Retrieved March 4, 2016.
- ^ Wherrity, Constance (February 21, 2006). "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York blog. Archived from the original on May 1, 2012. Retrieved May 5, 2012.
- ^ "P&G Must Proceed With Caution". Marketing Doctor Blog. July 10, 2008. Archived from the original on April 10, 2012. Retrieved May 5, 2012.
- ^ "How To Learn From GE and P&G When The World Is About To Change". Marketing Doctor Blog. June 6, 2008. Archived from the original on June 22, 2012. Retrieved May 5, 2012.
- ^ Horstman, Barry M (October 11, 2005). "John G. Smale: He rebuilt P&G – and city, too". The Cincinnati Post. Archived from the original on April 5, 2005.
- ^ Cordieiro, Anjali; Loftus, Peter (August 25, 2009). "Warner Chilcott to pay $3.1 for P&G's drug business". The Wall Street Journal. Archived from the original on January 25, 2016. Retrieved May 5, 2012.
- ^ Watson, Elaine (February 15, 2012). "P&G sells Pringles to Kellog after Diamond deal loses its luster". The Food Navigator. Archived from the original on July 22, 2013. Retrieved May 6, 2013.
- ^ Wahba, Phil (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters. Archived from the original on March 5, 2016. Retrieved March 4, 2016.
- ^ "Spectrum Brands Holdings Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". Business Wire. December 31, 2014. Archived from the original on April 22, 2016. Retrieved March 4, 2016.
- ^ Coolidge, Alexander. "P&G sells health brand". Cincinnati.com. Archived from the original on January 25, 2016. Retrieved April 20, 2015.
- ^ Oyedele, Akin (July 9, 2015). "Procter & Gamble just sold 43 of its brands for $12.5 billion". Business Insider. Archived from the original on July 10, 2015. Retrieved July 9, 2015.
- ^ Ng, Serena; Dulaney, Chelsey (July 9, 2015). "Procter & Gamble Agrees to Sell Beauty Brands". The Wall Street Journal. Archived from the original on July 10, 2015. Retrieved July 9, 2015.
- ^ "P&G confirms names of all 43 brands sold to Coty". Cosmetics Business. July 14, 2015. Archived from the original on March 10, 2016. Retrieved March 4, 2016.
- ^ "Coty Completes Merger with P&G Specialty Beauty Business". Business Wire. October 3, 2016. Archived from the original on November 12, 2016. Retrieved October 27, 2016.
- ^ Coolidge, Alexander (March 1, 2016). "Duracell leaves P&G fold". Cincinnati.com. Archived from the original on April 2, 2019. Retrieved March 2, 2016.
- ^ Underwood, George (December 3, 2018). "P&G completes acquisition of Merck KGaA's OTC division -". pharmaphorum.com. Retrieved December 6, 2019.
- ^ Thacker, Teena (May 7, 2019). "P&G renames Merck Limited as Procter & Gamble Health Ltd". Mint. Retrieved December 6, 2019.
- ^ "P&G restructures operations, creates six business units". Reuters. November 8, 2018. Archived from the original on January 24, 2019. Retrieved February 15, 2019 – via www.reuters.com.
- ^ "Procter & Gamble's latest earnings show brand power might be returning". Supermarket News. July 31, 2023. Archived from the original on July 31, 2023. Retrieved February 26, 2024.
- ^ "P&G Trimming SKUs As Part of Collaborative Commerce Strategy". CGT. July 28, 2023. Archived from the original on July 31, 2023. Retrieved February 26, 2024.
- ^ "Annual Reports | P&G". www.pginvestor.com. Archived from the original on November 7, 2018. Retrieved November 7, 2018.
- ^ "Board Composition". Procter & Gamble. Retrieved March 5, 2024.
- ^ Sellers, Patricia (May 5, 2011). "P&G rates an "A" for board diversity". CNN Money. Archived from the original on April 25, 2012. Retrieved May 5, 2012.
- ^ "P&G Views" (Press release). Procter & Gamble. March 1, 2011. Archived from the original on March 5, 2011. Retrieved February 15, 2012.
- ^ "A.G. Lafley Rejoins Procter & Gamble as Chairman, President and Chief Executive Officer" (Press release). Procter & Gamble. May 23, 2013. Archived from the original on June 7, 2013. Retrieved May 23, 2013.
- ^ "Global Trust members". U.S. Global Leadership Coalition. Archived from the original on July 27, 2017. Retrieved May 5, 2012.
- ^ "Fortune's List of World's Most Admired Companies". CNN Money. August 7, 2013. Archived from the original on August 8, 2013. Retrieved August 7, 2013.
- ^ "Reasons for Selection, 2009 Canada's Top 100 Employers Competition". eluta.ca. Archived from the original on February 6, 2009. Retrieved January 14, 2009.
- ^ "North America's Most InDemand Employers: 2014". Linkedin.com.
- ^ "Glassdoor's Top 25 Most Difficult Companies To Interview (2013)". Glassdoor Blog. Archived from the original on April 21, 2014. Retrieved March 8, 2014.
- ^ "Top 25 Companies for Career Opportunities". Glassdoor. Archived from the original on March 27, 2014. Retrieved March 8, 2014.
- ^ "Best Places to Work". Glassdoor. Archived from the original on August 7, 2011. Retrieved March 8, 2014.
- ^ Coolidge, Alexander (November 19, 2014). "P&G publicly supports same-sex marriage". Cincinnati.com. Archived from the original on January 25, 2016. Retrieved January 20, 2016.
For the first time in its history, Procter & Gamble is openly supporting same-sex marriage. The Cincinnati-based consumer products giant says it embraced gay, lesbian, bisexual, and transgender employees for more than 20 years. Now, the company says same-sex marriage has become an important enough issue to its workers that it is taking a public stand.
- ^ Mugan, Alexander (December 2, 2015). "2015 Careers in Africa Employer of Choice Awards". CareersInAfrica.com. Archived from the original on March 24, 2016. Retrieved February 19, 2016.
The results of the inaugural Careers in Africa Employer of Choice Study, in association with Towers Watson, drawn from more than 13,000 survey responses by African professionals representing every market on the continent, have been revealed.
- ^ Strauss, Karsten. "The World's Most Reputable Companies, 2016". Forbes. Archived from the original on March 21, 2018. Retrieved March 20, 2018.
- ^ Strauss, Karsten. "The World's Most Reputable Companies In 2017". Forbes. Archived from the original on March 21, 2018. Retrieved March 20, 2018.
- ^ Andy Brownfield (October 11, 2023). "Procter & Gamble makes Forbes' World's Best Employers list for 2023". Cincinnati Business Courier.
- ^ Kalogeropoulos, Demitrios (December 27, 2015). "The Procter & Gamble Company's Best Product in 2015". The Motley Fool. Archived from the original on March 2, 2016. Retrieved March 3, 2016.
- ^ Kumar, B. Rajesh (November 30, 2018), "Procter & Gamble's Acquisition of Gillette", Wealth Creation in the World's Largest Mergers and Acquisitions, Management for Professionals, Cham: Springer International Publishing, pp. 243–250, doi:10.1007/978-3-030-02363-8_28, ISBN 978-3-030-02362-1, S2CID 169662286, retrieved September 7, 2023
- ^ "P&G at a glance". Procter & Gamble. 2018. Archived from the original on March 8, 2016. Retrieved December 19, 2018.
- ^ Brunsman, Barrett J. (June 30, 2016). "Three Cincinnati companies among largest advertisers in U.S." Cincinnati Business Courier. American City Business Journals. Archived from the original on August 16, 2016. Retrieved June 30, 2016.
- ^ "Jobs in Spain". Procter & Gamble. Retrieved April 24, 2024.
- ^ "Procter & Gamble – Plants in Poland/Fabryki W Polsce". P&G Careers.com. Archived from the original on October 26, 2017. Retrieved October 13, 2017.
- ^ "Úvod" (in Czech). Procter & Gamble. Retrieved June 28, 2021.
- ^ "P&G в России – Компания". P&G. Archived from the original on August 29, 2016. Retrieved October 13, 2017.
- ^ Dobush, Grace (April 19, 2018). "P&G to buy Merck's consumer health division for €3.4 billion". Handelsblatt. Retrieved July 30, 2021.[permanent dead link]
- ^ "Our New Hyderabad Plant Is Off to a Remarkable Start". P&G News. October 22, 2014. Archived from the original on May 29, 2015. Retrieved June 9, 2015.
- ^ "P&G celebrates 25 years of successful operations in Pakistan". P&G. September 5, 2016. Archived from the original on September 23, 2016. Retrieved September 23, 2016.
- ^ "New P&G Plant Opens in Nigeria". P&G. Archived from the original on March 7, 2017. Retrieved April 30, 2017.
- ^ "P&G Turkey". P&G. Retrieved December 7, 2020.
- ^ "World Intellectual Property Indicators 2021" (PDF). WIPO. Retrieved November 30, 2021.
- ^ World Intellectual Property Organization (2020). World Intellectual Property Indicators 2020. World IP Indicators (WIPI). World Intellectual Property Organization (WIPO). doi:10.34667/tind.42184. ISBN 9789280532012. Retrieved August 26, 2021.
- ^ a b c d e Carter, Bill; Stelter, Brian (December 9, 2009). "CBS Cancels As the World Turns, Procter & Gamble's Last Soap Opera". The New York Times. Archived from the original on June 19, 2011. Retrieved September 17, 2010.
- ^ McDougal, Dennis (April 2, 1991). "Bell's story doesn't ring quite true". Balttmore Sun. Retrieved June 27, 2023.
- ^ Horgan, Richard (April 8, 2017). "Procter & Gamble Says Goodbye to the People's Choice Awards". www.adweek.com. Retrieved July 15, 2020.
- ^ Buss, Dale (April 18, 2011). "P&G, Walmart Extend Family-Friendly TV Funding". brandchannel. Interbrand. Archived from the original on June 10, 2018. Retrieved February 27, 2018.
- ^ Ng, Philiana (February 25, 2013). "Hallmark Channel Sets Family Movie Series". The Hollywood Reporter. Retrieved January 12, 2018.
- ^ Handley, Lucy (September 5, 2019). "P&G moves away from ads and toward TV shows that go way beyond product placement". CNBC. Retrieved July 15, 2020.
- ^ Donnelly, Matt (July 14, 2020). "Imagine Docs, Procter & Gamble Launch Major Content Deal With Scripted Mars Feature (EXCLUSIVE)". Variety. Retrieved July 15, 2020.
- ^ Stevenson, Richard W.; Times, Special To the New York (July 7, 1988). "THE MEDIA BUSINESS; Spanish-Language TV Grows Up". The New York Times. ISSN 0362-4331. Retrieved July 25, 2024.
- ^ Stevenson, Richard W. (November 14, 1985). "HISPANIC NETWORK UNDER FIRE". The New York Times. ISSN 0362-4331. Retrieved July 25, 2024.
- ^ Gellene, Denise (November 19, 1999). "Procter & Gamble Takes a Familial Approach in Efforts to Reach Latinos". Los Angeles Times. Retrieved September 18, 2023.
- ^ Levine, Robert (July 7, 2008). "It's American Brandstand: Marketers Underwrite Performers". New York Times. Archived from the original on May 24, 2013. Retrieved May 5, 2012.
- ^ "P&G Must Proceed With Caution". Marketing Blog. July 10, 2008. Archived from the original on April 10, 2012. Retrieved May 5, 2012.
- ^ Walker, Lynn (December 11, 2010). "Soap operas are out, social media is in for advertiser Procter & Gamble". Times Record News. Wichita Falls, Texas. p. 18.
- ^ "P&G Sponsors More Than 150 World-Class Athletes at the London 2012 Olympic Games". Procter & Gamble. July 29, 2012. Archived from the original on December 3, 2016. Retrieved October 13, 2016.
- ^ a b Michael J. Shaw (October 31, 2002). E-Business Management: Integration of Web Technologies with Business Models. Springer. p. 112. ISBN 978-1-4020-7178-2. Archived from the original on September 13, 2014. Retrieved January 24, 2013.
- ^ "Dancing tampons". Wired. July 26, 2000. Archived from the original on November 8, 2012. Retrieved May 5, 2012.
- ^ Business 2.0. Imagine Media. November 2000. p. 34. Archived from the original on September 13, 2014. Retrieved January 24, 2013.
- ^ "Unilever and Procter & Gamble in price fixing fine". BBC News. April 13, 2011. Archived from the original on May 9, 2018. Retrieved June 21, 2018.
- ^ Mikkelson, Barbara; Mikkelson, David (December 31, 2005). "Tampax Pearl". Snopes.com. Retrieved May 5, 2012.
- ^ Rene Lynch (May 4, 1993). "Jury: Tampon Caused Death, but Company Is Not Liable : Verdict: The family of an Anaheim woman, who died of toxic shock syndrome, had sought $9 million in damages". The Los Angeles Times.
because (her) death could not have been foreseen
- ^ Mcpherson, Marianne (March 2005). "Sexual Anatomy, Reproduction, and the Menstrual Cycle". Boston Women's Health Book Collective. Archived from the original on February 4, 2012. Retrieved May 5, 2012.
- ^ "The Great Palm Oil Scandal: Labour Abuses Behind Big Brand Names". Amnesty International. November 30, 2016. Archived from the original on April 23, 2018. Retrieved December 1, 2016.
- ^ Liddick, Don (2006). Eco-terrorism: radical environmental and animal liberation movements. Praeger Publishers. ISBN 978-0-275-98535-6. Archived from the original on January 25, 2016. Retrieved May 5, 2012.
- ^ Canedy, Dana (July 1, 1999). "P.& G. to End Animal Tests For Most Consumer Goods". The New York Times. Archived from the original on December 7, 2011. Retrieved May 5, 2012.
- ^ "Animal Welfare and Alternatives". Procter & Gamble. Archived from the original on March 19, 2014. Retrieved May 5, 2012.
- ^ "Over-the-counter Prilosec to debut". NBC News. October 15, 2003. Archived from the original on February 23, 2015. Retrieved July 6, 2013.
- ^ "Collated Media Reports". Thejabberwock.org. July 7, 2011. Archived from the original on February 24, 2011. Retrieved May 5, 2012.
- ^ "Procter and Gamble v. Amway 242 F.3d 539". U.S. Court of Appeals, 5th Circuit. February 14, 2001. Retrieved August 28, 2014.
- ^ Witt, Howard (April 25, 1985). "Corporate news: Procter symbol succumbs to devilish rumor". Chicago Tribune. Archived from the original on July 25, 2012. Retrieved July 7, 2017.
- ^ Skvarla, Robert (July 13, 2017). "When 1980s Satanic Panic Targeted Procter & Gamble". Atlas Obscura. Retrieved January 11, 2021.
- ^ a b Stampler, Laura. "In Spite Of Old, False Satanist Accusations, P&G Put A Moon Back Into Its New Logo". Business Insider. Retrieved January 11, 2021.
- ^ "Procter & Gamble Wins Satanic Civil Suit". CBS Money Watch. February 11, 2009. Archived from the original on May 9, 2013. Retrieved May 5, 2012.
- ^ High Priest, Magus Peter H. Gilmore. "F.A.Q. Conspiracies". Church of Satan. Archived from the original on March 18, 2013. Retrieved April 8, 2013.
- ^ Allemann, Andrew (March 11, 2013). "Procter & Gamble guilty of reverse domain name hijacking". DomainNameWire. Retrieved March 11, 2013.
- ^ Allemann, Andrew (April 29, 2013). "After being found guilty of RDNH, Procter & Gamble pays up for Swash.com". DomainNameWire. Retrieved July 21, 2014.
- ^ Allemann, Andrew (June 18, 2014). "Yes, P&G lied to try to steal the Swash.com domain name". DomainNameWire. Retrieved July 21, 2014.
- ^ a b Morgan, DeMarco (August 3, 2017). "Procter & Gamble's new ad "The Talk" tackles more than selling soap". CBS News. CBS. Archived from the original on February 16, 2019. Retrieved September 12, 2018.
- ^ "Procter & Gamble: 'The Talk'| Ad". The Washington Post. August 4, 2017. Retrieved September 12, 2018.
- ^ Beer, Jeff (June 18, 2018). "How P&G found the insight behind its Emmy-nominated ad "The Talk"". Fast Company. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ a b Harris, Veronica (August 7, 2017). "Procter & Gamble stands by 'The Talk' ad despite racial controversy – NY Daily News". Daily News. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ Goldrich, Robert (September 9, 2018). "P&G's "The Talk" Wins Primetime Commercial Emmy Award". SHOOT. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ Tan, Emily (June 20, 2018). "Why P&G stood by its controversial ad 'The Talk'". US Campaign. Campaign. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ Malkin, Michelle (August 2, 2017). "Procter & Gamble's Identity-Politics Pandering | National Review". National Review. Archived from the original on November 14, 2018. Retrieved September 12, 2018.
- ^ Oster, Erik (July 25, 2017). "Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G". Adweek. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ Diaz, Ann-Christine; Neff, Jack (June 22, 2018). "P&G's 'The Talk' wins Film Grand Prix at Cannes". AdAge. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ Whitman, Richard (September 11, 2018). "P&G's 'The Talk,' An Ad About Racial Bias, Wins An Emmy". MediaPost. Archived from the original on September 13, 2018. Retrieved September 12, 2018.
- ^ Charen, Mona (January 17, 2019). "Gillette Is Not Wrong". National Review. Retrieved January 17, 2019.
- ^ "Gillette Makes Waves With Ad Highlighting 'Toxic Masculinity'". Time. Retrieved January 17, 2019.
- ^ "Gillette faces talks of boycott over ad campaign railing against toxic masculinity". ABC News. January 16, 2019. Retrieved January 16, 2019.
- ^ Green, Dennis (January 14, 2019). "Gillette chastises men in a new commercial highlighting the #MeToo movement — and some are furious". Business Insider. Retrieved January 14, 2019.
- ^ "Gillette released an ad asking men to 'act the right way.' Then came the backlash". Boston.com. January 14, 2019. Retrieved January 15, 2019.
- ^ "Gillette Asks How We Define Masculinity in the #MeToo Era as 'The Best a Man Can Get' Turns 30". Adweek. January 14, 2019. Retrieved January 15, 2019.
- ^ "Gillette's new take on 'Best a Man Can Get' in commercial that invokes #MeToo". Advertising Age. January 14, 2019. Retrieved January 15, 2019.
- ^ Hsu, Tiffany (January 15, 2019). "Gillette Ad With a #MeToo Edge Attracts Support and Outrage". The New York Times. Archived from the original on January 16, 2019. Retrieved January 16, 2019.
- ^ Naidu, Richa; J, Soundarya (July 30, 2019). "P&G posts strong sales, takes $8 billion Gillette writedown". Reuters. Retrieved August 4, 2020.
- ^ Rasmi, Adam (August 2, 2019). "A growing love of beards forced P&G's Gillette to shave off $8 billion". Quartz. Retrieved August 4, 2020.
- ^ English, Carleton (July 31, 2019). "Nonshavers, rivals bleeding Gillette as P&G takes $8B writedown". New York Post. Retrieved August 4, 2020.
- ^ Chesto, Jon. "Deep cut: $8 billion in value lopped off Gillette". The Boston Globe. Retrieved August 4, 2020.
- ^ Lucas, Amelia (July 30, 2019). "Procter & Gamble writes down Gillette business but remains confident in its future". CNBC. Retrieved August 4, 2020.
- ^ Sozzi, Brian (July 30, 2019). "P&G's Gillette razor business is not for sale even after $8 billion write-down". Yahoo! Finance. Retrieved August 4, 2020.
- ^ Trefis Team. "Is Cost Of Sales The Key Driver Of Procter & Gamble's Expenses And Profitability?". Forbes. Retrieved August 4, 2020.
- ^ "P&G (Procter & Gamble) - International sponsor of war | War and sanctions". sanctions.nazk.gov.ua. Retrieved February 2, 2023.
- ^ "Unilever to comply with Russian conscription law if staff called up". The Guardian.
- ^ Freeman, James (January 29, 2019). "Gillette, Masculinity and 'Authenticity'". The Wall Street Journal. Archived from the original on January 30, 2019. Retrieved January 30, 2019.
The world would be a better place if my board of directors on down is represented by 50% of the women. We sell our products to more than 50% of the women" [...] the company's website suggests that the potentially toxic males outnumber the females by more than two-to-one.
- ^ "Board Composition". Procter & Gamble. Retrieved December 12, 2020.
- ^ "P&G adds former chief executive of BET Networks Debra Lee to board". www.bizjournals.com. Retrieved January 11, 2021.
- ^ a b c d "Procter & Gamble's Sustainability Report for 2020Q4" (PDF). p. 157. Archived from the original (PDF) on November 9, 2021. Alt URL
- ^ "Environmental | Procter & Gamble Investor Relations". www.pginvestor.com.
- ^ "Procter & Gamble's Sustainability Report for 2017Q4" (PDF). Archived from the original (PDF) on October 1, 2020. Alt URL
- ^ "Procter & Gamble's Sustainability Report for 2018Q4" (PDF). Archived from the original (PDF) on October 1, 2020. Alt URL
- ^ "Procter & Gamble's Sustainability Report for 2019Q4" (PDF). Archived from the original (PDF) on November 9, 2021. Alt URL
Further reading
[edit]- Kominicki, John, "James Gamble's Candles and Soap Lit Up Profit: Do It Right: He Helped Put P&G on an Ethical Path to Top", Los Angeles: Investor's Business Daily, March 6, 2015, p. A3.
- McGuigan, Lee, "Procter & Gamble, Mass Media, and the Making of American Life", Media, Culture, and Society 37 (September 2015), pp. 887–903. doi:10.1177/0163443715584100.
External links
[edit]![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- Official website
- Business data for Procter & Gamble Co:
- Procter & Gamble
- 1837 establishments in Ohio
- American companies established in 1837
- Branding companies of the United States
- Business duos
- Chemical companies established in 1837
- Chemical companies of the United States
- Companies in the Dow Jones Industrial Average
- Companies in the Dow Jones Global Titans 50
- Companies listed on the New York Stock Exchange
- Companies in the S&P 500 Dividend Aristocrats
- Conglomerate companies of the United States
- Cosmetics companies of the United States
- Dental companies of the United States
- Health care companies based in Ohio
- Manufacturing companies based in Cincinnati
- Manufacturing companies established in 1837
- Multinational companies headquartered in the United States
- National Medal of Technology recipients
- Personal care companies of the United States
- Pharmaceutical companies established in 1837
- Pharmaceutical companies of the United States
- Pulp and paper companies of the United States