Body Glove
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| Company type | Private |
|---|---|
| Founded | 1953 |
| Founders | Bill and Bob Meistrell |
| Headquarters | , U.S.A. |
Key people | Jenna Meistrell, Brand Director Nick Meistrell, Mktg Director Kenna Meistrell, Admin Director Daley Meistrell, Web Director |
| Products | Apparel, sporting goods |
| Parent | Dive N Surf Corporation[1] |
| Website | www |
Body Glove is an American brand of watersports apparel and accessories that was founded in 1953 by twin brothers Bill and Bob Meistrell. The brothers are often credited[by whom?][weasel words] with inventing the first practical wetsuit in the early 1950s at the back of their Redondo Beach, California surf shop, Dive N' Surf. From those wetsuits, Body Glove branched out into other product categories. They now make wetsuits, swimsuits, clothing, shoes, life vests, sunglasses, wakeboards, paddle boards, towables, backpacks, phone cases and snorkeling equipment.
History
[edit]Body Glove was started by identical twins Bill and Bob Meistrell in Redondo Beach, CA. They were raised in Boonville, Missouri and moved to Manhattan Beach, CA in 1944. They were always interested in the water and even crafted a rudimentary diving helmet out of an oil can, tar, glass and a bicycle pump so that they could explore a pond on their family farm. When they moved to Manhattan Beach, they fell even more in love with the water. They both were on their high school swim team and became interested in surfing and diving. They became certified Los Angeles County Lifeguards.
Bill and Bob borrowed $1800 from their mother and each bought one third of the local sports shop called Dive N' Surf, owned then by surfboard shaper Hap Jacobs and dive entrepreneur Bev Morgan. Because the water was cold in the winter, they needed to find a way to stay in the water longer. In 1953, Bill Meistrell went to Bedford, Virginia, where he found the insulation used in the back of refrigerators, neoprene, and the first practical wetsuit was born. The Meistrells designed and tailored their own brand of wetsuits. In the beginning, the wetsuits were named the Dive N Surf Thermocline. The Meistrells did not think this was a great name, so they hired a marketing consultant, Duke Boyd. He asked about the characteristics of the suits, and Bill said "They fit like a glove," so Boyd came up with the name Body Glove.
The business has stayed in the Meistrell family for three generations. There are five 2nd-generation Meistrells: Billy, Julie, Robbie, Ronnie and Randy. There are 13 3rd-generation Meistrells, two of whom still work for the company: Nick Meistrell and Jenna Meistrell. The company continues to make products for the active outdoor enthusiast.
Sponsorship
[edit]The company's pro surfers include:
- Tatiana Weston-Webb
- Mo Freitas
- Alex Gray
- Cheyne Magnusson
Past athletes include: Jamie O'Brien, Anthony Walsh, Nate Yeomans, Gabe Kling, Mike Losness, Holly Beck, Bruce Irons.
The company's pro wakeboarders include:
- Harley Clifford
- Bob Soven
- Rusty Malinoski
- Noah Flegel
- Keenan Flegel
- Taylor Dorey